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By Stefan / Jackob, Nikolaus / Quiring, Oliver Geiss

computing device applied sciences proceed to advance at breakneck pace, with a swift move of latest options to the industry. The survey of newshounds undertaken during this paintings addresses 4 key questions: How do IT newshounds view their expert position? How do they investigate their effect on shoppers and brands? what kind of ties have they got to and the general public? How will info know-how swap our society within the future?

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Trendscouts und Trendsetter im digitalen Zeitalter (Media Convergence / Medienkonvergenz) (German Edition) by Stefan / Jackob, Nikolaus / Quiring, Oliver Geiss


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