New PDF release: The Principle of Profit Models

By Guiping Lin,Wei Wei,Wuxiang Zhu

This ebook almost always makes a speciality of defining revenue types, on what percentage major forms of revenue versions there are, how revenue types can switch a firm, and the way to tailor a revenue version to the desires of a undeniable corporation. during this context, revenue versions are categorized as fixed-income, remaining-profit and profit-sharing, admission, toll, parking, gasoline and sharing charges, revenue assets, client pricing, public sale, mixed pricing, and so on. The good judgment at the back of a lot of these revenue versions might be analyzed intimately and diverse micro-cases should be brought. all the micro-cases mentioned are the easiest revenue version practices utilized by remarkable firms, often from China and the us (including HomeAway, Priceline, Tencent, Sina, Google, the Voice of China, CSPN and so on). those types may be complemented by means of a wealth of figures and extra instruments to aid readers higher comprehend the main of revenue versions. As such, the ebook not just explains “why” marketers most popular to use a particular form of revenue version and never others, but in addition solutions “how” they derived that model.

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The Principle of Profit Models by Guiping Lin,Wei Wei,Wuxiang Zhu

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