Download e-book for kindle: The Imagination Challenge: Strategic Foresight and by Alexander Manu

By Alexander Manu

businesses continually current technological developments-new fabrics, new mechanisms, and new how you can improve current services. but those seldom result in really new rules. Why? people are all born with inventive instincts, yet within the curiosity of effective and predictable productiveness, associations similar to faculties and companies in many instances prevent these impulses. the main leading edge services and products, writer Alexander Manu argues, come up out of the behaviors of play--the skill to visualize, with no limits, the query "What if…?"

Manu's enticing and encouraging booklet deals businesses a wealth of useful suggestion and strategies to unharness their complete artistic power and holiday sooner than the group. Manu's provocative, insightful utilized methodologies for developing new enterprise possibilities and transformative suggestions achieve resonance from real-world situations and conversations with top innovators akin to MIT's Mitchel Resnick. Readers will research options to:

  •   Open their businesses' eyes to unseen opportunities
  •   Spark the mind's eye and set off the possibility of product innovation teams
  •   flip encouraged rules into winning services and products.

Imagination Challenge is an AIGA layout Press publication, released below Peachpit's New Riders imprint in partnership with AIGA.

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The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy by Alexander Manu

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