Download e-book for iPad: The Handbook of Journal Publishing by Sally Morris,Ed Barnas,Douglas LaFrenier

By Sally Morris,Ed Barnas,Douglas LaFrenier

The guide of magazine Publishing is a accomplished reference paintings written via skilled pros, overlaying all points of magazine publishing, either on-line and in print. Journals are the most important to scholarly conversation, yet adjustments lately within the means journals are produced, financed, and used make this a particularly turbulent and tough time for magazine publishers - and for authors, readers, and librarians. The guide deals a radical consultant to the magazine publishing strategy, from enhancing and creation via advertising, revenues, and fulfilment, with chapters on administration, funds, metrics, copyright, and moral concerns. It presents a wealth of useful instruments, together with checklists, pattern records, labored examples, replacement eventualities, and large lists of assets, which readers can use of their daily paintings. among them, the authors were taken with each element of magazine publishing over numerous a long time and produce to the textual content their adventure operating for a variety of publishers in either the not-for-profit and advertisement sectors.

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The Handbook of Journal Publishing by Sally Morris,Ed Barnas,Douglas LaFrenier

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