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By Thomas MacFarlane

In the Sixties, The Beatles may handle like no different musical act an intensive shift within the cultural frame of mind of the overdue 20th century. via instruments of “electric technology,” this shift encompassed the decline of visible modes of belief and the emergence of a “way-of-knowing” established more and more on sound. during this appreciate, the musical works of The Beatles may come to resonate with and eventually mirror Marshall McLuhan’s rules at the transition right into a tradition of “all-at-once-ness”: a simultaneous international during which immersion in shiny worldwide group more and more trumps the mounted perspective of the individual.

By enticing with recording applied sciences in a fashion that no renowned act had earlier than, The Beatles unfolded for exploration the acoustical house caused by means of this shift. In The Beatles and McLuhan: knowing the electrical Age, student and musician Thomas MacFarlane examines how the incorporation of electrical know-how within the Beatles’ paintings may increase their musical influence. MacFarlane surveys the connection among McLuhan's principles at the nature and results of electrical know-how and The Beatles personal engagement of that know-how; deals analyses of key works from The Beatles' studio years, with specific cognizance paid to the presence of cultural metaphors embedded within the medium of multi-track recording; and collates those info to provide beautiful conclusions in regards to the Beatles’ artistic method within the recording studio and its cultural implications. This paintings additionally positive factors the 1st released transcriptions ever of the whole filmed dialog among John Lennon and Marshall McLuhan on their respective rules, in addition to an interview among MacFarlane and McLuhan’s son and executor, Michael McLuhan, on his father’s and the Beatles’ legacy.

The Beatles and McLuhan will curiosity students and scholars of tune and tune historical past, recording expertise, media reviews, communications, and well known culture.

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The Beatles and McLuhan: Understanding the Electric Age by Thomas MacFarlane

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