Get The Art of Making Magazines: On Being an Editor and Other PDF

By Victor Navasky,Evan Cornog

From discovering and cultivating authors to successfully incorporating artwork and layout, from the significance of truth checking and copyediting to the serious courting among ads funds and content material, this anthology presents a unprecedented, behind-the-scenes examine the making of a profitable and influential journal. It additionally engages with the industry’s so much urgent concerns, equivalent to the way forward for magazines in a electronic atmosphere and the expanding strain of industrial pursuits on editorial judgements, performing as either a how-to and a how-to-be advisor for quite a few readers.

Top editors, writers, artwork administrators, and publishers from such magazines as gourmand, the recent Yorker, the hot Republic, Elle, and Harper’s converse on constructing nice expertise; acquiring an access point place that may be parlayed right into a masthead name; coping with the pursuits (and strength conflicts) of varied departments; and dealing with the requests of advertisers. They discover the inventive thoughts and sensible mechanics of writing for magazines and the position of opinion in shaping or improving editorial content material. One essay at once confronts the inherent strengths and weaknesses of women’s magazines, whereas Felix Dennis recounts growing Maxim. In different essays, Barbara Wallraff speaks in regards to the famed copyediting division on the Atlantic whereas Ruth Reichl and Tina Brown speculate at the many adjustments the journal has gone through long ago 20 years. An anthology choked with intimate reflections and astonishing revelations, this quantity holds huge worth for present editors and practising reporters, in addition to for college students of tradition and journalism, and it holds huge attraction for someone hoping to peek among the strains in their favourite magazines.

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The Art of Making Magazines: On Being an Editor and Other Views from the Industry (Columbia Journalism Review Books) by Victor Navasky,Evan Cornog

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