Read e-book online From Grey to Silver: Managing the Demographic Change PDF

By Sven Kunisch,Stephan Boehm,Michael Boppel

Demographic swap is among the most vital problems with our time. This booklet sheds mild at the demographic implications businesses face. in line with an built-in framework, the publication investigates 3 vital views: An monetary and social point of view is helping corporations and executives higher comprehend the elemental parameters of demographic swap and its impacts at the labour industry. A human assets and management viewpoint finds how age administration may help keep staff of other age teams as inspired and efficient group participants. An innovation and advertising point of view examines how businesses can take advantage of the potentials that senior buyers supply. a mix of research-driven and practice-oriented chapters makes this booklet a profound and a fascinating learn. It basically addresses executives from numerous organisational fields, together with HR, advertising and marketing, and administration. expert running shoes, students and scholars of economic system and company also will achieve invaluable insights.Dr. Guenter Pfeiffer, leader team of workers Officer and member of the administrative Board, Swisscom Group

“New methods are required to restructuring, redeployment and age administration that transcend the common tools of part-time versions and versatile retirement schemes.”

Dr. Guenter Pfeiffer, leader team of workers Officer and member of the administrative Board, Swisscom Group

“Recognising the enterprise outcomes of the demographic advancements and taking those into account are central for the competitiveness of not just businesses, but in addition complete economies.”

Bundespraesident a.D. Prof. Dr. Roman Herzog

Former President of the Federal Republic of Germany

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From Grey to Silver: Managing the Demographic Change Successfully by Sven Kunisch,Stephan Boehm,Michael Boppel


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