Friction: Passion Brands in the Age of Distruption by Jeff Rosenblum,Jordan Berg PDF

By Jeff Rosenblum,Jordan Berg

each world wide is being thoroughly disrupted. Stalwart manufacturers are wasting marketplace proportion to upstarts that seize our collective attention. Trillions of bucks are at stake.
manufacturers be aware of a brand new technique is required. yet so much don’t detect the strategic underpinnings have to swap. nice manufacturers are not any longer outfitted via interruptive advertisements.
Friction argues that manufacturers do not easily want smart messages or new, glossy applied sciences. They need a primary switch in process. Friction provides a process for embracing transparency, enticing audiences, developing evangelists, and unleashing unprecedented growth.
The authors of Friction have labored on some of the industry's such a lot cutting edge assignments for the world’s such a lot winning manufacturers. This groundbreaking e-book finds how agencies can divorce themselves from legacy enterprise types to create a fondness model. A model that breaks its dependancy to conventional ads. A model that empowers its clients. A model that dominates the competition.

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Friction: Passion Brands in the Age of Distruption by Jeff Rosenblum,Jordan Berg

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