By Nandini Gooptu
The advertising of an firm tradition and entrepreneurship in India in fresh many years has had far-reaching implications past the economic system, and remodeled social and cultural attitudes and behavior. This e-book brings jointly pioneering examine at the nature of India’s firm tradition, masking a variety of varied subject matters: office, schooling, faith, exchange, movies, media, formative years identification, gender kin, category formation and concrete politics.
Based on huge empirical and ethnographic research through the members, the booklet indicates the myriad manifestations of company tradition and the making of the aspiring, enterprising-self in public tradition, social perform, and private lives, starting from makes an attempt to build hegemonic principles in public discourse, to appropriation via participants and teams with accidental outcomes, to kinds of contested and contradictory expression. It discusses what's ‘new’ approximately firm tradition and the way it pertains to pre-existing rules, and is going directly to examine the methods and mechanisms wherein company tradition is turning into entrenched, in addition to the way it impacts diversified periods and groups. The e-book highlights the social and political implications of company tradition and the way it recasts relatives and interpersonal relationships in addition to own and collective id.
Illuminating some of the most vital points of India’s present fiscal and social transformation, this booklet is of curiosity to scholars and students of Asian enterprise, Sociology, Anthropology, Development reviews and Media and Cultural Studies.
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Extra resources for Enterprise Culture in Neoliberal India: Studies in Youth, Class, Work and Media (Routledge Contemporary South Asia Series)
Enterprise Culture in Neoliberal India: Studies in Youth, Class, Work and Media (Routledge Contemporary South Asia Series) by Nandini Gooptu