Monika Hestad's Branding and Product Design: An Integrated Perspective PDF

By Monika Hestad

Why do profitable manufacturers seem to be extra inventive and actual than much less winning ones?

Despite the powerful hyperlink among recognized manufacturers and the goods offered less than their identify, there's nonetheless a spot in figuring out the connection among product layout and brand-building - Monika Hestad plugs that gap.
Branding and Product layout discusses key questions on the hyperlink among product and model and approximately layout strategies and innovation. It examines those questions about either macro and micro degrees and offers the reader with instruments to assist comprehend the position of goods in development a model, and the way to deliver the emblem and the product layout technique jointly. those are in response to the author's study into branding and product layout, her years of training those issues, and her personal commercial perform. Qualitative interviews supplying an 'insider' viewpoint on significant manufacturers convey summary innovations to life.

The booklet contains case stories from famous and up-and-coming manufacturers and should end up worthy to layout practitioners, retailers, managers and different pros operating just about designers. it's going to additionally profit these instructing and learning, fairly in the event that they are all in favour of the hot larger schooling programmes the place enterprise faculties and layout faculties are co-operating to mirror the intersection among layout and branding.

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Branding and Product Design: An Integrated Perspective by Monika Hestad


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