Read e-book online A Poetics of Resistance: The Revolutionary Public Relations PDF

By Jeff Conant

Part literary feedback, half media research, and half advertising guide, A Poetics of Resistance presents a refreshingly new tackle the Zapatistas. whereas a lot has been written at the historical past of the Zapatista insurgency and at the communiqués of Subcomandante Marcos, little or no has been stated approximately Zapatismo: the ideologies, organizing methodologies, and communications techniques of the circulation. The attraction of the Zapatistas, and their survival, has as a lot to do with their pursuits as with the compelling and wildly potent language and aesthetics they’ve used to express their imaginative and prescient. Weaving jointly diverse components of poetics and symbolism, Zapatismo has emerged as anything fullyyt new: a resolutely radical public kin crusade for human liberation.

The first “postmodern revolution” provided itself to the realm via a posh and evolving internet of propaganda, utilizing a variety of media: the colourful communiqués of Marcos; the ski mask, uniforms, toy dolls, and different accoutrements of the rebel or sympathizer; and work of art, songs, and different renowned cultural varieties. applying persuasive exposure, myths, and logos, the Zapatistas either communicated their message and constructed a transparent aesthetic that may include many messages instantaneously and self-replicate on a world scale. Jeff Conant bargains an enticing and cutting edge device for organizers and educators to appreciate how the Zapatistas' procedure works, and to proceed constructing and refining their potent messages of participatory, bottom-up revolution.

Jeff Conant is a author and activist within the San Francisco Bay quarter and the writer of A neighborhood consultant to Environmental Health.

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A Poetics of Resistance: The Revolutionary Public Relations of the Zapatista Insurgency by Jeff Conant


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